Availability by age band is never shown
It is the first filter and the hardest to find. A parent should not have to call four centres to discover that three have no infant places until next year.
Websites for daycare & childcare centers
A waiting listand a real decision.
Custom websites for daycare and childcare centres, built for the most anxious purchase a parent ever makes.
Lumen Skin is a KustomSite design concept for the beauty brand category. It is not a client project and the business is fictional.
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Skin, inplain terms.
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The moment they land
They are going back to work in three months and they need somewhere for a one-year-old. They are looking at four centres, they need to know whether there is a space in their child’s age band, what it costs per week, and — underneath everything — whether their child will be safe and happy. Availability and fees are the filters; everything else is the decision.
What costs you jobs
4 things a template gets wrong here.
Fees hidden behind a tour
Weekly fees by age band and by days per week, plus what is included — meals, nappies, late collection. Requiring a tour to learn the price loses the parents who are comparing four options this week.
Nothing about the actual day
What happens between 8am and 5pm, ratios, what the outdoor space is, how naps and meals work, how they hear about their child’s day. This is the decision, and it is usually four photographs and a mission statement.
Licensing and staff qualifications unstated
Inspection status, ratios, qualifications, background checks, first aid. A parent wants to verify these and mostly cannot.
What gets built instead
Mechanics, not features.
Availability by age band, kept current
Even just "infants: waiting list, toddlers: two places" answers the first question and prevents the wasted enquiry for both sides.
Weekly fees by age and by days
With what is included and what is extra. Parents are doing arithmetic across four centres, and the one that lets them is the one they visit.
A real description of the day
Hour by hour, with ratios, outdoor time, meals, naps, and how the day is reported back. Photographs of the actual rooms rather than of children who are not there.
Licensing, ratios and qualifications, verifiable
Stated plainly, with inspection status and the checks your staff hold.
Fair questions
The reasons not to.
“We have a waiting list, we do not need a website”
The waiting list is the asset, and a site that lets parents join it properly and understand where they are in it protects it. It also lets you fill the bands that are not full.
“Parents decide on the tour”
They decide which four to tour on the website, and they cannot tour a centre whose fees and availability they were never told.
Asked often
Before you ask.
Should we show availability by age band?
Yes, and it is the highest-value thing on the site. Even "infants: waiting list, toddlers: two places" answers the first question every parent has and prevents wasted enquiries on both sides.
Do we need to publish fees?
Weekly fees by age band and days per week, with what is included. Parents are comparing four centres on arithmetic, and the one that lets them do it is the one they come and see.
What content actually persuades?
A real description of the day — hour by hour, with ratios, outdoor time, meals and naps — and photographs of your actual rooms. It is the decision, and most sites replace it with a mission statement.
Start it.
4 parts, and the trade is already answered when you arrive from here. Nothing is charged and nothing starts until you say so.
Build a brief for childcare center