Make it kustom — KustomSite
Maison Verre is a KustomSite design concept for the luxury restaurant category. It is not a client project and the business is fictional.
Tasting room · Wednesday to Saturday
Twelveseats.One sitting.
Six trades. Six different sites.
Maison Verre is a KustomSite design concept for the luxury restaurant category. It is not a client project and the business is fictional.
Tasting room · Wednesday to Saturday
Twelveseats.One sitting.
01 · Luxury restaurant · Concept
Maison Verre
Reservation is the only primary action on any screen. The menu is real typeset HTML, not a PDF, so it is readable on a phone and indexable by search. Service hours are machine-readable, so "open now" is answered correctly.
Open it full screen →Northwind Air is a KustomSite design concept for the hvac company category. It is not a client project and the business is fictional.
No heat?We answerthe phone.
(000) 000-0000
02 · HVAC company · Concept
Northwind Air
Emergency calls route to a different queue from routine service, because the conversation is different. The phone number is the largest element on every screen at phone width. Service area is stated as towns, not as a radius nobody can picture.
Open it full screen →Hale & Roth is a KustomSite design concept for the boutique law firm category. It is not a client project and the business is fictional.
03 · Boutique law firm · Concept
Hale & Roth
No stock gavel, no skyline, no chat widget. The case-evaluation form asks three questions and states what happens next and when. Attorney pages carry bar admissions and jurisdictions where people look for them.
Open it full screen →Ridgeline Estates is a KustomSite design concept for the high-end real estate category. It is not a client project and the business is fictional.
Ridgeline Estates
Private sale · Viewing by appointment
Above thetreeline.
04 · High-end real estate · Concept
Ridgeline Estates
One property, one page, full-bleed. Enquiry is attached to the listing, so the agent knows which house before they reply. Listing data is structured, so the page can appear as a rich result rather than a blue link.
Open it full screen →Lumen Skin is a KustomSite design concept for the beauty brand category. It is not a client project and the business is fictional.
Formulated in small batches
Skin, inplain terms.
05 · Beauty brand · Concept
Lumen Skin
Treatments and retail sit in one basket, so a facial and a serum are a single checkout. Every product page states what is in it and what it is for, in that order. Appointment availability is live, not a request form.
Open it full screen →Crank Athletic is a KustomSite design concept for the fitness studio category. It is not a client project and the business is fictional.
Crank Athletic
Show up.Work.Leave.
Book intro session
06 · Fitness studio · Concept
Crank Athletic
The timetable is the home page — not a link to a booking platform in an iframe. Class capacity is shown live. Intro offer is one price with one condition, stated on the button.
Open it full screen →What does one cost?
Your turn.
Pick your trade, answer 4 questions, and watch the brief come together out of your own answers. Nothing is charged and nothing starts until you say so.
Build a brief