Everything is listed as "electrical services"
Panel upgrades, EV charger installation, generator wiring and fault-finding are separate searches with separate intent. A single services page competes for none of them well.
Websites for electricians
Licensed, permitted,and easy to book.
Custom websites for electrical contractors, built around the three jobs that bring people to you: something has stopped working, something has to pass inspection, or something new needs power.
Northwind Air is a KustomSite design concept for the hvac company category. It is not a client project and the business is fictional.
24/7 emergency lineLicensed & insured
No heat?We answerthe phone.
(000) 000-0000
Call nowBook a service
Same dayResponse
14 townsCoverage
AnsweredAfter hours
The moment they land
A breaker keeps tripping and they are worried it is a fire risk. Or a home inspection has flagged the panel and a sale is waiting on it. Or they have bought an electric car and need a charger before it arrives. Three very different levels of urgency, and only one of them is browsing.
What costs you jobs
4 things a template gets wrong here.
Licence number is nowhere
Electrical work is the trade where people most want to verify credentials before letting someone touch it, and it is the trade most likely to hide the licence number in a footer.
No help with permits and inspection
Homeowners do not know whether a job needs a permit, who pulls it, or how inspection works. The contractor who explains it is the one who gets the job.
EV charging is treated as an afterthought
It is one of the fastest-growing reasons anyone calls an electrician, it has its own questions about panel capacity and rebates, and it deserves its own page rather than a bullet point.
What gets built instead
Mechanics, not features.
A page per job type, written for that search
Panel upgrade, EV charger, generator, troubleshooting, new construction. Each one answers the questions that specific job raises instead of listing all of them.
Licence and insurance in the header
Stated plainly, near the call to action, and marked up so it can appear in search results next to your name.
The permit and inspection process explained
Who files, what the inspector checks, roughly how long it adds. It removes the largest unknown from a job most people have never commissioned before.
Urgent and scheduled work separated
A dead circuit and a planned charger install go to different places, because one needs a call back inside the hour and the other can wait for a proper conversation.
Fair questions
The reasons not to.
“I am booked out already”
Then the site should be filtering, not just generating. Being specific about the work you want more of and the areas you cover means fewer calls you have to turn down.
“My customers are all builders, not homeowners”
Builders check you out too, and they check differently — licence, insurance limits, whether you have done work at their scale. That is a different page, and it is still a page.
Asked often
Before you ask.
Can I have a separate page for EV charger installation?
Yes, and for most electricians it is worth having. It is its own search with its own questions, and a page that answers panel capacity, siting and typical cost ranges converts far better than a bullet on a services list.
Can the site show my licence number?
Yes, in the header, near every call to action, and in structured data. For electrical work it is one of the highest-value pieces of information on the site.
Do I need a page for every town I serve?
No, and forty near-identical town pages can hurt. One clearly written service-area page that names the places you cover is both more honest and usually more effective.
Start it.
4 parts, and the trade is already answered when you arrive from here. Nothing is charged and nothing starts until you say so.
Build a brief for electrician