Materials shown without installed prices
Per-square-foot material prices with no installation figure are useless — the installed cost is often double. It also invites the accusation of a bait price later.
Websites for flooring companies
Measured right.Priced per square foot.
Custom websites for flooring companies, built for a purchase where the material is chosen online and the installation is the part nobody understands.
Northwind Air is a KustomSite design concept for the hvac company category. It is not a client project and the business is fictional.
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The moment they land
They have decided the carpet has to go. They are looking at hardwood, LVP and tile, they have a rough square footage in their head, and they want a number. What they do not know is what installation involves — whether the old floor comes up, whether the skirting has to come off, whether the house has to be empty, and what subfloor problems could add to the bill.
What costs you jobs
4 things a template gets wrong here.
Nothing about the removal of the old floor
Lifting carpet, taking up tile, disposal, and what happens if there is adhesive or asbestos underneath. These change the number substantially and they are almost never mentioned.
Subfloor problems unmentioned
Levelling, moisture, squeaks and rot are the most common cause of a flooring job costing more than quoted. A company that explains it up front is the one that does not get accused of it later.
No help choosing between materials
Which floor suits a kitchen, a bathroom, a house with dogs, a rental. It is the question people actually have and it is a page rather than a showroom conversation.
What gets built instead
Mechanics, not features.
Installed prices per square foot, by material
With what is included — removal, disposal, underlay, trim — and what is extra. The installed number is the only one a customer can use.
Removal and disposal, priced and explained
Including what happens when there is adhesive, tile or a suspected asbestos-containing material underneath.
A subfloor page
What can be wrong, how it is found, what it costs to fix. It converts sceptical customers and prevents the dispute that ends in a bad review.
A comparison page written for rooms, not for materials
Kitchen, bathroom, basement, dogs, rental. People choose by situation, not by product category.
Fair questions
The reasons not to.
“I cannot price without measuring”
Installed ranges per square foot with the variables named let somebody budget, which is what they are doing before they book a measure. You still measure.
“The showroom does the selling”
The shortlist is made online. A customer arrives at the showroom having already decided which two companies to visit, and that decision was made on installed prices and on whether anyone explained the subfloor.
Asked often
Before you ask.
Should I publish installed prices rather than material prices?
Yes. The installed cost is frequently double the material cost, so a material-only figure is unusable and looks like a bait price when the real number arrives.
What is the most under-written page in this trade?
The subfloor. Levelling, moisture and rot are the most common reason a flooring job exceeds its quote, and the company that explains it beforehand is the one that does not get blamed for it afterwards.
How should materials be compared?
By room and situation — kitchen, bathroom, basement, dogs, rental — rather than by product category, because that is how customers actually decide.
Start it.
4 parts, and the trade is already answered when you arrive from here. Nothing is charged and nothing starts until you say so.
Build a brief for flooring company