Hourly rates not published
Families are working out whether this is affordable at all, often against a fixed pension. Hourly rates by service level, and the minimum visit length, are the information the decision needs.
Websites for home care agencies
Usually thedaughter is looking.
Custom websites for home care agencies, built for an adult child researching care for a parent who has not agreed to it yet.
Hale & Roth is a KustomSite design concept for the boutique law firm category. It is not a client project and the business is fictional.
The moment they land
A parent has had a fall, or a hospital discharge is coming, or things have been getting worse for a year. The person searching is usually the son or daughter, often in another city, and often before the parent has accepted that help is needed. They want to know what hours cost, what carers can and cannot do, and how carers are checked.
What costs you jobs
4 things a template gets wrong here.
What carers can and cannot do is unclear
Medication, personal care, hoisting, driving, cooking, cleaning. The boundary between companionship and personal care is exactly what a family is trying to establish.
Nothing about vetting and continuity
Background checks, training, supervision, and whether it is the same carer each visit. Continuity is frequently the deciding factor and is rarely mentioned.
Written for the client, not the family
The person reading is usually the adult child, and often remotely. A site addressed only to the care recipient misses the actual decision-maker.
What gets built instead
Mechanics, not features.
Hourly rates by service level
With the minimum visit, weekend and night differentials, and what a typical weekly package costs. Plus what funding routes may apply, described accurately rather than promised.
A scope-of-care table
What carers do, what requires a nurse, and what is outside the service. Clear boundaries are reassuring rather than limiting.
Vetting, training and continuity, stated
Checks, induction, ongoing supervision, and how you handle consistency of carer. This is usually the deciding factor.
Written for the family, with the client in mind
Including how to raise it with a parent who does not want help, which is the hardest part and almost never addressed.
Fair questions
The reasons not to.
“Referrals come from hospitals and social workers”
They do, and the family then chooses between the two or three agencies suggested. That comparison happens on your website, at night, after a hospital visit.
“Rates depend on the assessment”
An hourly range by service level with the minimum visit still lets a family work out whether this is possible. Without it, many never make the first call.
Asked often
Before you ask.
Should hourly rates be published?
Ranges by service level with the minimum visit length and any weekend or night differential. Families are establishing whether care is affordable at all, and many will not ring to find out.
What content matters most?
A clear scope of care — what carers do, what needs a nurse, what is outside the service — and how carers are vetted and kept consistent. Continuity of carer is frequently the deciding factor.
Who should the site be written for?
The adult child doing the research, usually remotely, often before the parent has accepted help. Addressing that situation directly, including how to raise it with a reluctant parent, is the most useful thing on the site.
Start it.
4 parts, and the trade is already answered when you arrive from here. Nothing is charged and nothing starts until you say so.
Build a brief for home care agency