Design-build and maintenance share one page
A garden redesign is a considered, expensive, photograph-driven decision. Fortnightly maintenance is a price-and-reliability decision. Selling both from one page does neither well.
Websites for landscapers
Show the garden.Book the season.
Custom websites for landscapers and garden designers, built for a business where half the enquiries arrive in six weeks of the year.
Northwind Air is a KustomSite design concept for the hvac company category. It is not a client project and the business is fictional.
24/7 emergency lineLicensed & insured
No heat?We answerthe phone.
(000) 000-0000
Call nowBook a service
Same dayResponse
14 townsCoverage
AnsweredAfter hours
The moment they land
The first warm weekend has arrived and somebody has looked at their garden and decided this is the year. They are either after a one-off design and build, or they want the lawn and beds maintained and never thought about again. Those are completely different customers and most landscaping sites speak to neither clearly.
What costs you jobs
4 things a template gets wrong here.
Photographs with no scale or scope
A gallery of finished gardens with no indication of size, budget or how long it took. Beautiful, and impossible to see yourself in.
Nothing about the season
Lead times in April are not lead times in October. A site that never mentions when you can actually start generates enquiries you have to disappoint.
No recurring work offered
Maintenance contracts are what make a landscaping business survive the winter, and most sites have no way to enquire about one.
What gets built instead
Mechanics, not features.
Two clear paths from the first screen
Design and build in one direction, maintenance in the other, each with its own pages, its own proof and its own enquiry.
Projects with scope, size and duration
Plot size, what was done, how long it took and roughly what band it fell into. It is the difference between admiring a garden and commissioning one.
Current lead time, stated
One line that you update as the season fills. It prevents the enquiries you cannot serve and makes the ones you can arrive with realistic expectations.
Maintenance as a subscription enquiry
Frequency, plot size, what is included and what is not, with its own short form. Recurring revenue needs its own route, not a bullet point.
Fair questions
The reasons not to.
“All my work is local word of mouth”
Garden work is the most visible trade there is — neighbours ask who did it, and then they search for you. What they find decides whether the referral converts.
“I am fully booked by May anyway”
Which is exactly the argument for using the site to select. Publishing your lead time and your minimum project size means fewer calls to turn down and more of the work you want.
Asked often
Before you ask.
Can the site separate maintenance from design work?
Yes, and it should. They are different customers making different decisions, and giving each its own path with its own proof and its own enquiry form converts considerably better than one combined services page.
Can I show my current lead time?
Yes — one line you update as the season fills. It is one of the simplest changes that materially improves the quality of the enquiries you get.
How should project photographs be presented?
Grouped by type and scale, with scope and duration written next to them, and served at sizes that stay fast on a phone. A slow gallery loses more work than a small one.
Start it.
4 parts, and the trade is already answered when you arrive from here. Nothing is charged and nothing starts until you say so.
Build a brief for landscaper