Nothing about preparation
Filling, sanding, caulking, priming and masking are most of the labour and all of the difference in the result. A quote that does not itemise them competes only on price.
Websites for painters
Two coats.Written down.
Custom websites for painting contractors, built for a job where the difference between a good and a bad quote is entirely in what it does not say.
Northwind Air is a KustomSite design concept for the hvac company category. It is not a client project and the business is fictional.
24/7 emergency lineLicensed & insured
No heat?We answerthe phone.
(000) 000-0000
Call nowBook a service
Same dayResponse
14 townsCoverage
AnsweredAfter hours
The moment they land
They are selling the house, or they have finally had enough of the hallway. They are getting three quotes and the numbers will be surprisingly far apart, and they have no way of telling why. The contractor who explains what is included — preparation, coats, which paint, who moves the furniture — is the one who stops looking like the expensive one.
What costs you jobs
4 things a template gets wrong here.
Coats and paint left unstated
Two coats of a named trade paint and one coat of contract emulsion are different jobs at similar-looking prices. Saying which you do is a differentiator that costs nothing.
Interior and exterior treated as one service
Different seasons, different preparation, different weather dependency and different customers. Exterior work in particular has a lead-time story that needs telling.
No before and after
Painting is the trade where the transformation is most visible and least documented. A finished room with no starting point proves nothing.
What gets built instead
Mechanics, not features.
A written specification per service
Preparation steps, number of coats, paint brand and grade, what gets moved and covered, and how the site is left. It is the single strongest thing a painting site can publish.
Interior and exterior split properly
Each with its own seasonal reality, its own preparation and its own lead time.
Before and after, same angle
With the scope and duration written beside it, so a homeowner can see a room like theirs.
Price ranges by room and by house size
With what moves them — ceiling height, wallpaper removal, woodwork, colour change. It explains why three quotes differ before somebody assumes you are the expensive one.
Fair questions
The reasons not to.
“Nobody reads a specification”
The customer comparing three quotes reads it very carefully, because it is the only thing that explains the difference between them. That customer is the one worth winning.
“Publishing prices invites haggling”
Ranges with the drivers named do the opposite: they move the conversation from "why are you more expensive" to "what would change the price", which is a conversation you win.
Asked often
Before you ask.
What should a painting website publish that most do not?
The specification: preparation steps, number of coats, paint brand and grade, what is moved and covered, and how the site is left. It is the only thing that explains why three quotes differ.
Should interior and exterior be separate?
Yes. They have different seasons, different preparation and different weather dependency, and exterior work has a lead-time story that needs telling on its own page.
Can I give prices without seeing the room?
Ranges by room or by house size, with what moves them — ceiling height, wallpaper, woodwork, a colour change. Enough for a homeowner to place you before they invite three people round.
Start it.
4 parts, and the trade is already answered when you arrive from here. Nothing is charged and nothing starts until you say so.
Build a brief for painter